Data protection and AI are not mutually exclusive — if the process is designed from the start. In the project with ADAC Hansa, PLAN D implemented several measures: personal data is anonymized before analysis. Names, dates of birth, phone numbers, and email addresses are replaced with random values, membership numbers are cryptographically processed. Data processing takes place in a secure infrastructure within Germany.

Equally important is close collaboration with the data protection officer from the very beginning — not as an afterthought, but as an integral part of the project. This produces solutions that are both privacy-compliant and performant.