A digital strategy defines how an organization modernizes its processes, tools, and infrastructure. It creates the foundation — structured data, efficient workflows, suitable software.

An AI strategy builds on that. It identifies specific use cases where machine learning, text analysis, or automation deliver measurable value. The prerequisite: data is available, accessible, and of sufficient quality.

In practice, the two cannot be separated. Those who want to deploy AI need digital foundations. Those who digitalize should consider AI readiness from the start. This integrated approach is exactly what PLAN D pursued in the dena project.