Data-driven sales means making decisions in the sales process based on data and analytics — not solely on experience and gut feeling. This ranges from the question of which customer should be recommended which product to the prioritization of contacts by conversion probability.

The prerequisites: a consolidated data foundation that brings together all relevant customer data, and analytical methods that derive actionable insights from this data. AI models can generate individual recommendations that go beyond simple segmentation.

In the project with ADAC Hansa, this approach was implemented end-to-end: from data consolidation through three AI models to a sales interface that delivers recommendations directly during consultations.