A 360° customer view means bringing all available information about a customer together in one place: master data, product usage, contact history, preferences. Instead of fragmented data in different systems, a complete picture emerges.

For sales, this is decisive: those who know the customer advise better. Those who recognize patterns can leverage cross-selling potential. And those who spot churn risks early can take countermeasures. At the same time, a consolidated data foundation creates the prerequisite for deploying AI: only when data from different sources comes together do correlations become visible from which models can learn. Without a holistic customer view, these potentials remain invisible.

In the project with ADAC Hansa, PLAN D consolidated data from more than ten different sources and made it accessible in a central interface. The result: a doubling of sales conversion probability.